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You Don't Sell, Your Clients Buy Gill Morris MCIM, FRSA Sales is not a standalone action, it is part of a process which encompasses all aspects of your salon… you must ensure everything is in place to make a sale from the moment your client walks in starting with the visual standard you project. All visual impressions should shout 'excellence' particularly at reception as this is often the first opportunity to communicate the quality of your brand to potential clients and to reinforce your brand to existing customers... . . . keep reading Word Of Mouth Referrals - unstoppable advertising Raymond James Statistics suggest that when a client visits a salon, she will tell up to nine people if she was happy with the service provided: some even more. We don't know how many people this client will talk to if she wasn't happy! What you should concentrate on is this: think about if ten new clients visited your salon this week. Should all of these new clients.... . . . keep reading Delight your Customers Wendy McCormack What is good customer service and how do you know what is best for your individual clients? Basically, it is performing to your best for each and every client, regardless of their individual needs, every time they visit your salon. There are many ways that you can delight even the most fastidious client: you will be surprised just how much you can do.... . . . keep reading More