Retailing in your Salon

Retailing in your Salon">

Developing a strong income stream from retailing in your salon can have a huge impact on your bottom line.

Learning how to change your clients perception of your salon and in many cases your employees attitude toward selling is easier than you think.

It's time to start re-educating your clients (and staff) that you are much more than a treatment provider. You owe it to yourself and your clients.

You Don't Sell, Your Clients Buy
Gill Morris MCIM, FRSA

Sales is not a standalone action, it is part of a process which encompasses all aspects of your salon… you must ensure everything is in place to make a sale from the moment your client walks in starting with the visual standard you project. All visual impressions should shout 'excellence' particularly at reception as this is often the first opportunity to communicate the quality of your brand to potential clients and to reinforce your brand to existing customers... . . . keep reading

January is a good time to take stock . . . not just stock take
Gill Morris MCIM, FRSA

Whew! The rush is over, it's time to put your feet up and enjoy the peace and quiet that January often brings. However the beginning of every New Year is a good time to reflect upon the past year, to analyse the good the bad and the indifferent. What was good is always an enjoyable task, but beware.... . . . keep reading

The Salon Business - Making Retail Sales
Wendy McCormack

Do you have a retail area in your salon where clients enjoy browsing? Do you actually allow browsing? Unfortunately, there are salons out there that do not welcome this sort of behaviour of their clients. Instead, they have a small number of products on display shelves, with the rest behind lock and key. They are frightened that the clients will steal the product! . . . keep reading

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