One of the biggest factors affecting customer confidence in the online shopping experience is security. In a recent survey of more than 500 shoppers by research firm Harris Interactive found 'deep' concerns about web security and online shopping.

• Forty Five percent have terminated an order or abandoned their shopping cart due to security fears

• One out of three think most websites are risky

But there is good news, especially for merchants who use a trustmark like SalonSite TRUST or McAfee SECURE services to communicate their "get tough on hackers" approach to their customers. Harris found that trustmarks can level the playing field.

• One out of three would rather buy from a small site with a trustmark, than a larger, well-known website

• Sixty-three percent won´t purchase from a site that doesn't show a trustmark, even in an attempt to get a good deal

In addition, based on several hundred of A/B tests, online merchants that display a SECURE trustmark experience an average 12 percent boost in sales conversions.

As a SalonSite member you will be able to display the SalonSite TrustMark on your website whether you are using a SalonSite Website Template and hosting your site on one of our secure servers or. Have your own webiste hosted on your own server. The SalonSite TrustMark is your customers guarantee that your site is trustworthy. Customers who click on the TrustMark sign will activate a new window which is generated by our system and is unique to your comapny and cannot be duplicated.

The SalonSite Trustmark is awarded to companies who have made commitment to customer service excellence and as who are recognized by a trusted third party.

Installing the SalonSite TrustMark for your website is simple.

The SalonSite TrustMark is exclusively available to SalonSite members only.